ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division will debut its all-new Fels Beer at the Splendour Festival in Nottingham on Saturday 22nd July.
“Fels Pilsner, available on draft at 4.2% ABV, is a brand new beer we have added to our portfolio, brewed at our historic 700 year old Bavarian brewery, specifically to meet the need for a ‘session beer’ targeted at festival-goers and similar large outdoor events.” Said Jonathan Kendrick. “Fels is the German word for rock which sits nicely with both our company name and music festivals.”
The Splendour Festival has a proud tradition of bringing international artists to Nottingham’s Wollaton Hall such as The Specials, The Human League, Happy Mondays, Bananarama, Madness, Pet Shop Boys, Dizzee Rascal and Paolo Nutini. This year’s line-up will feature such world-class acts as the Kaiser Chiefs, Busted, Billy Ocean and the Buzzcocks, amongst others.
“We are confident that Fels Pilsener will complement our multi award-winning Hell, Edel and Rose beers as we continue the distribution and sales growth of ABK Beer in the UK.” Added Kendrick.