ABK the official beer of Oktoberfest UK 2017
ABK Oktoberfest 2017
We are proud to announce that ROK Drinks brand ABK has been chosen to be the official beer of Oktoberfest UK 2017.
As a Traditional Bavarian Brewery this represents a huge honour for us to part of this celebtration of all things beer and Bavarian. as dear to our hearts and heritage as Oktober
But we continue to develop and innovate and ROK Drinks has sourced and developed some of the finest drinks available within the product sectors it focuses, offering consumers high quality and exceptional value, from premium beers brewed in Bavaria, to locally sourced bottled water and 100% Natural energy drinks.
Oktoberfest (German pronunciation: [ɔkˈtoːbɐˌfɛst]) is the world’s largest Volksfest (beer festival and travelling funfair). Held annually in Munich, Bavaria, Germany, it is a 16- to 18-day folk festival running from mid or late September to the first weekend in October, with more than 6 million people from around the world attending the event every year. Locally, it is often called the Wiesn, after the colloquial name for the fairgrounds, Theresa’s meadows (Theresienwiese). The Oktoberfest is an important part of Bavarian culture, having been held since the year 1810. Other cities across the world also hold Oktoberfest celebrations that are modeled after the original Munich event.
During the event, large quantities of Oktoberfest Beer are consumed: during the 16-day festival in 2013, for example, 7.7 million litres were served. Visitors also enjoy numerous attractions, such as amusement rides, sidestalls and games. There is also a wide variety of traditional foods available.
The Munich Oktoberfest originally took place in the 16-day period leading up to the first Sunday in October. In 1994, this longstanding schedule was modified in response to German reunification. As such, if the first Sunday in October falls on the 1st or the 2nd, then the festival would run until 3 October (German Unity Day). Thus, the festival now runs for 17 days when the first Sunday is 2 October and 18 days when it is 1 October. In 2010, the festival lasted until the first Monday in Octoberfest (4 October), to mark the event’s bicentennial.