Alexis DeJoria gets first Funny Car win in over four years at NHRA Thunder Valley Nationals

BRISTOL, Tenn. — Alexis DeJoria powered to her first Funny Car victory in more than four years Sunday in the NHRA Thunder Valley Nationals at Bristol Dragway.

DeJoria beat J.R. Todd with a 3.921-second run at 327.66 mph in a Toyota Camry for her sixth career victory.

“I was hungry and I know that feeling,” DeJoria said. “I was just happy to be there and I believed I was going to win. It’s... Read more »


ABK Beer, the fastest-growing German beer brand in the UK, win GOLD Medal and Best in Country at the World Beer Awards 2021

ABK Beer, part of ROKiT Drinks co-founded by Jonathan Kendrick and John Paul DeJoria, needs to find room in their already packed trophy cabinet to accommodate their latest Gold Medals won by ABK Edel Spezialbier at the World Beer Awards 2021.

Brewed since 1308 in the... Read more »

Australian racing driver Emerson Harvey joins ROKiT

Today everyone at ROKiT welcomes our new Australian Racing Driver EMERSON HARVEY

Emerson has been racing Karts since the age of 8 and travelled throughout Australia, taking out many State and National titles. He made his motor racing debut in the Formula 4 Championship category at the Australian Grand Prix in 2019 when he was just 15 years old. He finished 5th in the Formula 4 championship & was awarded... Read more »

Reanne Evans MBE joins ROKiT

Current Women’s World Snooker Champion, and World Number 1, Reanne Evans is the latest sports star to join us as a Brand Champion.

Reanne, who was awarded an MBE in last year’s honours list, will proudly represent our company a full-time professional player where she will now regularly compete with fellow ROKiT Brand Champions Ronnie O’Sullivan and Jimmy White. As well as the professional tour she will continue to play... Read more »

Tatiana Calderon to test the ROKiT Foyt indycar in Mid-Ohio

Tatiana Calderón will get her first taste of the world-famous NTT IndyCar Series when she joins the legendary AJ Foyt Racing team for a one-day test at Mid-Ohio next week. All made possible by the ROKiT Connection.

UPDATE: See how Tatiana got on Here

Our Colombian driver will pilot the ROKiT-liveried No.14 Dallara-Chevrolet on Tuesday July 6, after spending the Honda Indy 200 at Mid-Ohio race weekend (July 3-4) embedded within the... Read more »


Monaco’s only racing team secures its second victory in the FIA Formula E World Championship…

ROKiT Venturi Racing and Edoardo Mortara returned to winning ways at the Autodromo Miguel E. Abed, storming to a dominant victory at the Puebla E-Prix.

After finishing on the podium one day earlier, the Monegasque marque carried its form forward into the second leg of the double-header event in Mexico.

In qualifying, Edoardo Mortara secured a season-best starting position of... Read more »

Esmee Hawkey and ROKiT join DTM with T3 Motorsport

MB Partners are delighted to announce that Esmee Hawkey and ROKiT will join forces with T3 Motorsport in this year’s DTM championship. Forming a new alliance for 2021, the partnership will see Esmee compete in Germany’s leading race series at the wheel of T3 Motorsport’s Lamborghini Huracan GT3 Evo, complete with a new striking ROKiT livery.

Fresh off the back of her Pro-Am Championship-winning success in the 2020 Porsche Carrera Cup GB, the news... Read more »

ABK Wins 7 Silver Awards at the London Beer Competition 2021

ABK Hell, ABK Hefeweizen, ABK Buronator Doppelbock, ABK Dunkel, ABK Pils, ABK Edel, ABK Dunkles Weizen

The London Beer Competition looks to recognise, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list – and then vitally stay there – they need to be marketable and consumer-driven... Read more »

ROKiT are today thrilled to announce their new Global Brand Champion Ronnie ‘The ROKiT’ O’Sullivan.

Ronnie is the current World Snooker Champion and holder of most of the game’s performance records. With over 1100 century breaks, 37 Ranking titles and 20 Majors Ronnie has been at the top of the sport for almost 20 years. He also compiled the fastest ever 147 break, the perfect game, in just 5 minutes 20 seconds.

The partnership will see Ronnie working as a Brand Champion for many of the companies stellar brands including... Read more »